CieAR Inc. Welcomes 2017 With New Hires

Virginie Jaffredo and Carolyn Archambault To Augment CieAR’s Production & Visibility Efforts

February 6, 2017 – Quebec City, QC – CieAR Inc. (Cinematographic Immersive Experiential Augmented Reality), a provider of cinematographic interactive augmented reality experiences is pleased to announce that Virginie Jaffredo has joined the company as production manager. The company is also announcing the appointment of Carolyn Archambault as director of marketing and communications.

“As we head into what promises to be a productive and exciting 2017 for CieAR, it’s great to know we are supported by such a strong team of production and creative professionals that now includes Virginie and Carolyn,” said CieAR President, Robert Young. “With our participation in SXSW in Texas just around the corner, we have a great project in store to kick off their respective talents!”

Virginie Jaffredo has more than 20 years of experience in film and television. She produced and directed the youth series Les Amies d’Axelle which aired on TFO from 2011-2014 and which was awarded Coup de Coeur at the WebTV Festival de la Rochelle (France) in 2012. Most recently she worked on social media strategy for comedian Valerie Blais (A One Woman Show). Jaffredo graduated from the interactive media production program at Montreal-based INIS (Institut national de l’image et du son) in 2015. 

Archambault brings over 25 years of international communications, marketing, and public relations experience in the broadcasting, cable, and clean technology markets to her new role. Prior to joining CieAR, she headed up the North American office for VOGO after spending over 15 years with the Dundee Hills Group of content marketing agencies, most recently with Wall Street Communications as general manager. She has also held strategic marketing and communications positions at Miranda Technologies (now part of Grass Valley, a Belden brand) and SOFTIMAGE Inc.

About CieAR
CieAR is a Québec City-based developer and producer of customized interactive and immersive content that greatly enhances storytelling through the use of life-size 3D characters that spring to life in immersive scenes, complete with spatialized audio and user interaction.

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